Salesforce DMP Named a Leader in the Forrester Wave report
Salesforce DMP. Pure Technology. No Conflicts.
Companies today recognize the value of their people data. They have moved beyond the early toe-in-the-water experiments involving external parties that managed data on their behalf. As that domino fell, many of those middlemen were forced to rapidly cobble together DMP alternatives, but only as a means to an end: to protect core revenue in their legacy media businesses.
Salesforce DMP was conceived from the outset to deliver an end-to-end, neutral platform for People Data Activation. We don’t sell ads. We don’t run a marketplace, exchange, or network on the side. This gives our customers and partners the comfort that we will never operate at cross-purposes with them.