Salesforce DMP Named a Leader in the Forrester Wave report
Events and Funnels
Identify and Map the Steps to Success
With Salesforce DMP Events and Funnels, you can collect data on all user actions––e.g., video start and pause, clicks, contact forms, shopping cart items––then analyze any of these events against specific audience segments to gain an understanding of conversion triggers. As a result, you can optimize the customer journey for prospects by ushering them through known paths to conversions.
Create Customized Events
Create events for user matching, audience segmentation, retargeting, conversion tracking and for use in creating funnel reports.
Create Customized Funnels
Create funnels to track a predefined workflow or sequence of events.
Monitor success, perform A/B testing and learn more about converted users and audience segment flow through funnel paths.