People Data Management
Unified people data, real-time personalization, audience discovery, cross-screen analytics.
Grow revenue and deepen consumer engagement with more relevant, more valuable advertising, content, and commerce experiences.
Today's media companies must harness the power of audience data and consumer insight to survive and thrive. Marketers are demanding data-driven solutions, and audiences are demanding more relevant, more valuable web experiences.
Salesforce's market-leading Data Management Platform (DMP) delivers. Now you, along with more than 100 of the world’s leading publishers, can:
Salesforce DMP offers a faster, smarter. and safer way, delivering:
Most importantly, Salesforce DMP focuses solely on data infrastructure and services. Salesforce DMP doesn't buy or sell media, and we don't operate a data exchange, so you can rest easy that our business objectives align 100% with yours.
Krux gives us the technology firepower to capture what women are telling us about their desires, affinities and aspirations, make sense of it, and then take action using it across screens and platforms. Krux plays a critical role in assisting us in delivering meaningful experiences to women across all life stages, and more valuable media results for our marketing partners.