Put Data Management at The Core of 1:1 Marketing
A Forrester Consulting Research Study
Most marketers are taking a “best of breed” approach to addressing their data-driven marketing technology needs, according to research conducted by Forrester Consulting and commissioned by Krux.
Explore the study’s key findings including:
- Most marketers are currently running or testing 1:1 marketing programs, reinforcing the critical need for data management infrastructure to deliver consumers with more personalized content and brand experiences.
- Most marketers that are proficient at 1:1 marketing are using a data management platform at the center of their 1:1 efforts.
- High maturity 1:1 marketers prize experimentation and learning.