Data Matters is coming to Sydney this December
An annual Krux event that unites the brightest minds in data.
Krux is bringing together top data innovators and like-minded digital business masters from the largest Marketers and Publishers online today. Please reach out to us for an official invitation to Data Matters 2015 in Sydney, Australia on Tuesday December 8, to explore this year’s theme, “The Path to People Data Activation.”
Independent Writer, Speaker & Researcher
News Corp Australia
Chief Marketing & Strategy Officer at Krux
Chief Solutions Officer & GM Interchange at Krux
DATA MATTERS 2015: AGENDA OVERVIEW
The consumer web has ushered in a new normal that requires businesses to re-consider their online and offline approaches to people. Today, consumers demand experiences that are 1:1 personal, valuable, convenient and instant––across physical, digital, cross-screen, and multi-channel environments. To deliver successfully and win in this new normal, businesses must re-tune their data strategy to be people-centric. Krux calls this “People Data Activation.”
Data Matters 2015 will explore “The Path to People Data Activation:” ideas and strategies for how top brands bring their people data to life to deliver smarter, faster, and safer advertising, content, and commerce experiences.
Get ready for insightful discussions, inspiring keynotes, and lively soirees at Data Matters 2015!
We’ll announce agenda details soon.
2015 ATTENDEES & SELECT CLIENTS
Sydney Living Museums - The Mint
10 Macquarie St, Sydney NSW 2000, Australia
The Mint website
The Sydney Mint in Sydney, Australia, is the oldest public building in the Sydney Central Business District. Built between 1811 and 1816 as the southern wing of the Sydney Hospital, it was then known as the Rum Hospital. In 1854 a mint was established on the site with the hospital building used to house mint staff as well as providing a residence for the Deputy Mint Master. A coining factory was built at the rear. Both of these structures have exceptional heritage significance and have been associated with major events in New South Wales history.
Located in Sydney’s CBD at 10 Macquarie Street, it is near many other famous Australian historical buildings including Hyde Park Barracks, St James' Church and Parliament House. The building is now the head office of the Historic Houses Trust of New South Wales. Sections of the building are open to the public.