Meredith Uses Its Scale To Help CPGs Target Consumer Intent

AdExchanger dicusses how Krux client Meredith uses its scale to help CPGs target consumer intent.

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Meredith helps CPGs target consumer intent by monitoring the content a user is consuming, the action he or she takes in response to that content and the time of day it occurs.

For example, if a consumer is looking at 10 chicken recipes on and adds one to her shopping cart, Meredith knows from the browsing history that she is likely to buy chicken that day. Company research shows that 50% of readers are in a store within 24 hours of searching, Schenck said.

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