Music Playlists Can Now Be Sponsored On Spotify

Advertising Age recently covered Spotify's expanded use of data through Krux to create value for its advertisers. 

Here's an excerpt: 

Spotify plays ads to consumers who use its service for free. Premium subscribers, who pay $9.99 per month, are not served ads and will not see sponsors on Spotify playlists.

Spotify hopes music streaming behavior can become a new currency for advertisers. The company is working with data management platform Krux to make that happen.

Read this article on Advertising Age