Capture, Unify, and Activate Consumer Data


VIDEO: Salesforce DMP CEO Tom Chavez on the Intelligent Marketing Hub

Salesforce DMP helps companies put data to work to orchestrate breakthrough brand experiences, deepen consumer engagement, and drive business results. Having evolved well beyond its DMP roots, Salesforce DMP now serves as the Intelligent Marketing Hub, a data decision system that helps marketers, media companies, and agencies drive more relevant, more valuable media, content, and commerce experiences.

Salesforce DMP is driven by a relentless focus on people: who they are, what they need, what they want, and what they expect:

  • Our solution enables businesses to understand individuals and deliver experiences tuned to their needs and preferences.
  • Data signals are drawn from all screens and sources and used to improve experiences across all consumer touchpoints.
  • What’s more, Salesforce DMP learns iteratively, continuously responding to new data signals and data sources, to enable smarter interactions, deeper engagement, and improved revenue performance.  

The Salesforce DMP platform captures people data from multiple screens and sources, unifies the data to identify and understand individual preferences and expectations, and activates the data across every channel in 'right time' and 'real time'. This allows Salesforce DMP to help companies create and reinforce consumer relationships through a virtuous cycle of valuable interactions and experiences. 

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All of Salesforce DMP's investments are guided by six platform imperatives: