People Data Management
Unify siloed data from multiple sources, such as web, mobile, CRM, registrations and subscriptions, for a more thorough view of your audience.
Governance helps you guard your people data — and that of your customers and partners — and control where it goes for the ultimate data ownership, privacy and protection.
Taken together, all of these functions enable you to assert full ownership over your data and demonstrate good governance to your customers and partners.
Read our paper on the premise and promise of People Data Activation.